Makin Dirasa Makin Terasa: the case of Mamart Food

نویسندگان

چکیده

Learning outcome At the end of this case study, students should be able to identify issues relating external and internal environment a business; explain how traditional marketing differ social media strategy digital could applied for frozen food company, alternatives address production capacity issue challenges contract manufacturing; discuss measures that company adopt effectively manage working capital; apply various business management tools, concepts theories in different decision-making settings – tools or such as Porter’s five forces, SWOT analysis, PESTEL; use analytical logical skills through problem solving. Case overview/synopsis This presents Khir, CEO Mamart Food, facing several post Covid-19 pandemic. Food is SME manufacturing located Peninsular Malaysia. It competes industry. The highlights turbulence which Khir had face due issue. He dilemma balancing between opportunity boost sales meet demand. emerged during Movement Control Order place was expected continue MCO period. Quite number frustrated stockists over unmet demand have started aggressively voice out their dissatisfaction. Seeing growing complaints, act fast. Being CEO, must resolve tension Suliana, manager Hisham, manager. Failing which, it detrimental survival Food. most effective therefore needs formulated immediately. Complexity academic level designed mainly final year Accounting Business undergraduate programmes. Supplementary materials Teaching notes are available educators only. Subject code CSS 11: Strategy.

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ژورنال

عنوان ژورنال: Emerald Emerging Markets Case Studies

سال: 2021

ISSN: ['2045-0621']

DOI: https://doi.org/10.1108/eemcs-10-2020-0359